Wild Apricot has a compelling post called 10 Reasons Why Every Nonprofit Must Have a Blog. Here are just two of the reasons:

2. Expert in the Field — Nonprofit organizations have a wealth of information on their specific area of focus. This information is highly desired in online blogging communities. …

3. Credibility — It is more important today than ever before for nonprofit organizations to be trustworthy in the eyes of their contributors. One of the best ways to establish this relationship of trust is to make events and projects as visible as possible. By having weekly updates on projects and the projects’ successes, users will know exactly what difference their donations have made (or will make if they donate). Furthermore, project developments can be posted onto the blog keeping the organization’s efforts current.

[Via : Wild Apricot Blog : 10 Reasons Why Every Nonprofit Must Have a Blog.]

If your organisation currently has no website at all, then a blog is a good place to start. In fact you could just begin with the most excellent and free WordPress.com. If you already have a website then talk to the web developers about whether and how you could incorporate a blog.

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