Laurel Papworth posts with specific techniques: Subgroups: Moderating an Online Community. Excellent reference material.

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There are good, specific, practical tips about using email as part of your fundraising efforts in this post by Lance Trebesch and Taylor Robinson: Wild Apricot Blog : 6 Unique Online Fundraising Techniques for Your Nonprofit (Part 3 of 6):

Email marketing presents one of the most cost efficient ways for nonprofits to reach their supporters.

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