The US Burning the Future campaign and movie is about the grassroots actions of ordinary people who want their locale, state and country to move away from burning coal and towards clean energy:

In Burning the Future: Coal in America, writer/director David Novack examines the explosive forces that have set in motion a groundswell of conflict between the coal industry and residents of West Virginia. Confronted by an emerging coal-based US energy policy, local activists watch the nation praise coal without regard to the devastation caused by its extraction. Faced with toxic ground water, the obliteration of 1.4 million acres of mountains, and a government that appeases industry, our heroes demonstrate a strength of purpose and character in their improbable fight to arouse the nation’s help in protecting their mountains, saving their families, and preserving their way of life.

They have a blog, a movie available for purchase. And I know about this because I subscribe to the Life on Terra podcasts where there are several trailers for the movie.

The trailer that particularly caught my interest is the 9 minute (74 Mb) TERRA 437: Democracy and Action from Burning the Future: Coal in America, which talks a lot about collective action, social responsibility, civil society, and the power each of us has to create change.

If you have a broadband connection I suggest you download this movie trailer, watch how the group is getting its message across, and consider what lessons there may be for your organisation.

We’d also love for you to leave some comments below: did you watch it? What did you think? How can seeing this movie trailer make a difference to your work?

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