Mike Riversdale pointed out that Wellington’s Downstage theatre is engaging its audience more with Flickr:

Ever wondered what a theatre show looks like behind the scenes? Or you want to have a look at some images from a show before you buy your tickets? Or simply drift away in memories when watching shots from a production you’ve recently seen? Have a look at our newly established photo gallery at Flickr.

[Via : Downstage using Flickr for backstage photos | the wellingtonista.]

Downstage joins the National Library and other New Zealand institutions on Flickr.

Have you explored Flickr for your organisation? Share your link in the Comments.

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m-net writes about findings from recent research on how Kiwis use the Internet. We’re using it a lot, and we’re becoming increasingly active (rather than passive) users. We enjoy connecting with people.

In its first ever study of Consumer Generated Media (CGM), Nielsen Online has found that the majority of those surveyed had engaged in some sort of CGM activity, with 84 per cent of Australian and 88 per cent of New Zealand internet users sharing content such as photos, links and video in the past year. A similar proportion - 83 per cent in Australia and 88 per cent in New Zealand - consumes CGM content.

The report also found that once consumers are familiar with CGM, they progress to more advanced activities such as editing and commenting on content (77 per cent of Australians and 78 per cent of New Zealanders), as well as creating online content such as uploading videos and music (69 per cent of Australians and 76 per cent of New Zealanders).

“We are seeing a revolution in the way in which consumers here in the Pacific and around the world are interacting, communicating, creating and nurturing personal and professional relationships,” says Melanie Ingrey, Asia Pacific market research director for Nielsen Online.

[Via : Kiwis love Web 2.0, Aussies lead in music sharing - m-net - ICT business news and information.]

Is your organisation making the most of this very human drive to share what we find? Do you make it easy for visitors to your site and members of your organisation to link to and pass on information, photos and links? Do you encourage them to share? Do you encourage them to interact with you, to leave comments, to contribute material?

One of the benefits of blogging is that blogs are usually set up to allow comments. They let visitors communicate both with you and with one another. Could your organisation use a blog?

Could you add photos to Flickr or videos to YouTube? Can people interact with your group on Facebook or MySpace?

What are you doing to add more two-way communication through the web?

If your group is doing something interesting, let us know about it in the comments.

Update: My thanks to Laurel Papworth who figured out where to find the stats:

now we have stats

[Via Laurel Papworth - Online Communities - Australia and Global: Australians DO Blog - number of Australian bloggers.]

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The National Library has a good collection of photos on Flickr. The image at left is a screenshot from their Edmund Hillary collection.

Flickr automatically provides RSS feeds too, so it’s easy to subscribe to the National Library’s photo feed and keep up with what’s being added. Below is a screenshot from my feedreader, NetNewsWire, showing one image, along with its description. Following photos in a newsreader like this, is very similar to reading email.

They have almost 400 photos online at the moment, and seem to be adding more regularly.

Flickr offers so much more than just displaying photos. Users can add comments and notes, tag photos, click through to other photos added on the same date, see events placed on a map, add favourites and so on.

They even provide a graph showing how many visitors they’ve had. Good job, National Library!

The Library say:

The purpose of the National Library is to enrich the cultural and economic life of New Zealand and its interchange with other nations.

We are posting a small selection of our collection images onto Flickr as a pilot. We hope to see that this helps people discover new material.

Has your community organisation experimented with Flickr yet? It offers many possibilities for increasing interaction with your members and the general public. How about giving it a try. We’d love to see your feedback here.

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