After spotting the video mentioned in Make it shareable: The Girl Effect - a YouTube video and a social cause I read the comments on the blog where I found it. One of them mentioned Osocio, so I went to have a look and found a real treasure house.

If you’d like some ideas for your community group you’ll find plenty of inspiration at Osocio. Hustle over there now and have a look:

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.

Despite there being hundreds of other ad blogs on the web, Houtlust stood out by focusing exclusively on social advertising. Unlike commercial advertising, which only attempts to influence purchase decisions, non-profit ads seeks to connect us with other human beings. Social advertising has an uncanny power to make us stop, think and then take action to help a person, or a group of people, who we don’t even know, who might be from a foreign culture, living thousands of miles away. And for that reason we celebrate these ads, study them and discuss them at length. We hope you will too. …

Osocio is more then a blog. It’s a complete resource for all things in the world of non-profit and social messaging. It’s a platform for global and local social issues, both large and small. It’s a community of social thinkers and marketing do-gooders.

[Via : About - Osocio, Social Advertising and Non-profit Campaigns.]

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