m-net writes about findings from recent research on how Kiwis use the Internet. We’re using it a lot, and we’re becoming increasingly active (rather than passive) users. We enjoy connecting with people.

In its first ever study of Consumer Generated Media (CGM), Nielsen Online has found that the majority of those surveyed had engaged in some sort of CGM activity, with 84 per cent of Australian and 88 per cent of New Zealand internet users sharing content such as photos, links and video in the past year. A similar proportion - 83 per cent in Australia and 88 per cent in New Zealand - consumes CGM content.

The report also found that once consumers are familiar with CGM, they progress to more advanced activities such as editing and commenting on content (77 per cent of Australians and 78 per cent of New Zealanders), as well as creating online content such as uploading videos and music (69 per cent of Australians and 76 per cent of New Zealanders).

“We are seeing a revolution in the way in which consumers here in the Pacific and around the world are interacting, communicating, creating and nurturing personal and professional relationships,” says Melanie Ingrey, Asia Pacific market research director for Nielsen Online.

[Via : Kiwis love Web 2.0, Aussies lead in music sharing - m-net - ICT business news and information.]

Is your organisation making the most of this very human drive to share what we find? Do you make it easy for visitors to your site and members of your organisation to link to and pass on information, photos and links? Do you encourage them to share? Do you encourage them to interact with you, to leave comments, to contribute material?

One of the benefits of blogging is that blogs are usually set up to allow comments. They let visitors communicate both with you and with one another. Could your organisation use a blog?

Could you add photos to Flickr or videos to YouTube? Can people interact with your group on Facebook or MySpace?

What are you doing to add more two-way communication through the web?

If your group is doing something interesting, let us know about it in the comments.

Update: My thanks to Laurel Papworth who figured out where to find the stats:

now we have stats

[Via Laurel Papworth - Online Communities - Australia and Global: Australians DO Blog - number of Australian bloggers.]

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