Non-profit gives itself a Google makeover
Great story from the US of a non-profit organisation (”CASA Washtenaw, an organization pairing volunteers with children in the local court system”) using Google to streamline their organisation and get their word out to potential donors and grant holders.
If you would like to emulate this organisation (and why wouldn’t you) I suggest you sign-up to the Engage Your Community event (Thursday 4th September at Massey University here in Wellington) and then come along to one of my workshops at which you will be able to get hands-on experience with the very Google tools they used.
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NZ rural libraries and broadband Internet
Recently Paul Reynolds talked with Jim Mora on Radio New Zealand National about Three community projects. He mentioned Kiva, a microfinance scheme; laptops for kids in Niue through the One Laptop Per Child (OLPC) project; and a New Zealand group called Aotearoa Peoples Network:
The Aotearoa People’s Network is about providing free access to broadband internet services in public libraries so that all New Zealanders can benefit from creating, accessing and experiencing digital content.
Paul wrote in his blog:
I love talking about this project - which is tasked to deliver fast/free Internet access, plus new machines, plus some open source community story telling software, Kete, to a growing number of public libraries in New Zealand.
The current offerings are primarily rural. There is a blog, here, which tells some interesting tales. also, a map of the project libraries, here, plus the official site is here
[Via : McGOVERN ONLINE: Three community projects with Jim Mora - Radio New Zealand National.]
Paul has links to the mp3 file of his interview.
Side note: Radio NZ has many interesting technology ’slots’. Subscribe to the podcasts to stay well-informed about what’s going on with technology and the Internet.
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Oxfam’s YouTube vid is a powerful fundraiser
The Oxfam New Zealand Christmas Video did the rounds in 2006 and is available on YouTube. It’s about a minute and a half long, and is a humorous encouragement by cartoon farm animals: Don’t buy crap this Christmas, buy me
.
This refers to Oxfam’s Unwrapped campaign that encouraged people to combine giving:
…something special to your friends or family and … something extra special to people who haven’t got much at all.
Gifts include items such as mosquito nets, ducks, coffee plants, donkeys and other items that help improve the lives of people in poverty. Your direct recipient received a certificate and an overseas aid programme received funding.
Oxfam’s campaign has now won the Not-For-Profit Marketing Award, at the TVNZ/NZ Marketing Magazine Marketing Awards.
… rather than use the well-trodden and worthy “do something for someone less fortunate” angle that many charities adopt, Oxfam decided to have some fun and focus on the rubbish most people give each other at Christmas time. That led to the release of an online song called Don’t Buy Crap This Christmas.
… After watching the video, viewers could click through to the Unwrapped website to purchase any of the ‘Oxfarm’ band members (the animals) or other quirky, but life-saving gifts.
The budget was tiny, but the only media cost was the initial seed email ($1188 in send costs). … It worked! Fewer people bought “crap” than ever before. Instead they went online in their thousands and bought goats, chickens and donkeys for Africa (and other places).
Read the full article at the AllBusiness.com website. Warning: the site is atrocious, with pop-up rubbish and flashing, distracting garbage, and weird frames.
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Engage Your Community earlybird registrations close soon
Remember: on 4 September 2008 the Engage Your Community Wellington conference takes place.
The day will introduce online tools that help an organisation in this age of electronic information — via hands-on workshops, presentations and case studies by people in touch with the community sector.
Early Bird registration closes on Friday 29 August. After that you have to pay full price.
Register online or by contacting Mike Brown, Conference Manager, phone 021 87 94 97.
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Facebook: For yoof. And wrinklies
Everybody knows that social networking is popular with the younger set. But every generalisation has its exceptions — meet Ivy Bean, 102 years old:
Ivy Bean is a great-grandmother with a difference. At 102 years old she has joined the social networking revolution and become the oldest person on Facebook.
The former mill worker, who was born in Bradford in 1905, showed an interest in the website, after hearing care workers at her home talk about the phenomenon.
… The world has changed radically during Ivy’s lifetime. When she was born … telegrams were the fastest way of communicating and a national telephone network was still seven years away. Ivy would have to wait 46 years until the first computer was invented.
… Care home manager Pat Wright said: ‘We try to keep all our residents independent by letting them use the computer.’
[Via : Meet Ivy Bean - the world's oldest Facebooker aged 102 | Mail Online.]
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