Nina Simon designs and researches participatory museum experiences and works both inside and in the space between the museum and its public, a space called Museum 2.0

She also works with students to help put together social netwrokign relationships for Museums and provides them with a set of rules, not least of which is to keep the costs under control.

Here is the process I offered them for developing and writing these plans.

There are three parts: the institution or initiative's content and audience goals, the institution's assets, and the project concept that will match goals to resources in an achievable way.

Part 1: Define your goals.

1. What is this institution or initiative all about? Who is the target audience? These questions should focus and filter your planning more than anything else.
2. What kind of new relationships is the institution seeking? How would the institution like to alter or strengthen its relationship with the target audience?
3. What kind of relationship is sought?

Part 2: Define your resources and boundaries.

1. What resources (time, money, and people) does the institution have to support this effort? What rules or control issues may prevent certain kinds of interactions?
2. What is the institution's intent with regard to its desired audience? ... You need to make sure you are recommending something that the institution can honestly, enthusiastically, and appropriately manage in the context of their work processes etc.

Part 3: Develop the ideas and explain the plan.

1. Share your brilliant ideas.
2. What are the startup needs?
3. What is the promotion plan?
4. What are the maintenance needs?
5. What is the evaluation plan? How will this project be tracked and tested against the goals? How will you establish benchmarks and a starting baseline?

How do you develop your online strategy?
Do you consider it to be part of your media planning, or is it something different?
Does it even have a budget?
The one that most people seem to have the hardest time with is the very last of Nina's points.

How do you know whether tis working?

Comments are open. All yours

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