Julie Starr, in talking about how news organisations are using Twitter, mentions how important continued Twitter use can be for building relationships:

Twitter is quite an intimate communication forum. Over time you make acquaintances and become increasingly interested in hearing what they have to say, what they’ve been reading, and enjoy having conversations with them. To have great lumps of news headlines dumped in the middle of all this is an intrusion. A couple of headlines here and there is fine, but a lump isn’t.

[Via The Evolving Newsroom: Less is more when updating news on Twitter.]

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