According to Hitwise New Zealand users prefer social networks as a channel for communication:

Bebo continues to be the market leader in the Social Networking & Forums online industry with 16.87% share of visits for the week ending 5 January 2008. Facebook followed closely at second position with 14.2% share of visits.

Brand recognition of Bebo is extremely strong amongst New Zealand Internet users; ‘bebo’ was the top term out of 9,343,431 unique searches measured for the 24 weeks ending 5 January 2008, ahead of ‘trademe’ and ‘youtube’. ‘Bebo’ was the leading search term for most of 2007.

…Social Networking & Forums significantly outranked web-based Email services with 4.98% share, suggesting that users prefer social networks as a channel for communication.

[Source : Hitwise NZ Social Networking Update - Bebo leading social network and brand online.]

[Thanks to The Evolving Newsroom: Bebo still rules the roost in NZ for the link and lead.]

Which suggests that community organisations should consider adding one or more social networks — probably Bebo and Facebook — to their communication strategies. Email may not be enough any longer.

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