The RSA - The Royal New Zealand Returned and Services' Association Inc. is perhaps one of the last organisations I'd expect to be implementing creative digital ideas. But their digital poppies for cellphones show that I'm quite wrong:

Poppy goes Digital!

"Support the RSA and buy a mobile poppy! All proceeds from each sale will go to the Annual Appeal. The annual Poppy Day Appeal embodies the core values of the RSA — remembrance and welfare. Thanks to Voeveo our mobile poppy is available here

[Via : RSA sells digital poppies - 23 Apr 2008 - NZ Herald: Technology News, views and comment from New Zealand and the World.]

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