According to a DMNews article, Nonprofits adopt social media:

Nonprofits have discovered the appeal of social networking applications, especially their ability to offer constituents better ways to communicate with one another and the organization.

For example, AARP, an advocacy and community group for people age 50 and older, will debut its new Web site to the public this month as part of its 50th anniversary celebration. In a first for the organization, the new site will include social networking capability.

…The Arthritis Foundation is also using social media to enhance its online pres­ence. In August, the organization for arthritis sufferers added a social media platform from Web 2.0 services company ThePort Network. Additions include the ability for users to create RSS feeds, pro­file pages and blogs. According to Delia Carter, group VP of strategic communications at the Arthritis Foundation, the non­profit felt that social networking might offer something useful to its members after discovering that discussion boards received the most traffic of any area on the site. In fact, many have adopted the blogs as a way to help them keep track of their progress, meet personal goals and get support from the community.

[Via : Marie Young, Twitter.]

It’s not entirely clear, but I’m guessing this refers to organisations in the US.

Meanwhile, last week at the Engage your Community conference Nathan Donaldson gave a very interesting talk about how The Quit Group use blogs to allow smokers to support one another in their journey to give up smoking.

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