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Non-profits and social networking

Priscilla Brice-Weller asks:

I can’t quite believe I have to ask the question, but there it is: “Should non-profits get involved in social networking?”

… Having used MySpace as an advocacy tool for a year for ANTaR, I’ve decided to stick with it for now. The relationships we’re building are worth the time I spend on MySpace. As for Facebook, we’ve been on there for about six months and I’m a bit disappointed with the results, but we’ll continue with our investment because I feel that it is too soon to tell whether it’s going to be worthwhile in the long term.

[Via Solidariti: Should non-profits get involved in social networking?.]

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