YouTube’s new Nonprofit Programme isn’t available to us here in New Zealand, unfortunately, but these things do sometimes turn up for us later.

YouTube write in Broadcast Yourself.:

Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don’t have the funds to launch expensive outreach campaigns?

YouTube can help. Video is a powerful way to show your organization’s impact and needs, and with a designated “Nonprofit” channel on YouTube, you can deliver your message to the world’s largest online video community.

The programme offers (trimmed quote):

• a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more.
• A premium channel on YouTube that serves as a nonprofit’s hub for their uploaded videos. Through the channel, people can connect with a nonprofit via messages, subscriptions, comments and more. Nonprofits will also receive enhanced channel branding features and increased upload capacity.

• Designation as a “Nonprofit” on YouTube that clearly identifies organizations as a nonprofit for YouTube community.

• a Google Checkout donation button on their channel and video watch pages, allowing people to quickly and securely make a contribution directly from YouTube..

• a centralized area on YouTube, making them and their videos more easily discoverable.

[Via Have Fun • Do Good: YouTube Launches Nonprofit Program.]

YouTube is increasingly popular with all kinds of people in all age groups. This initiative for US non-profits will increase public perception that non-profits have something to say and that YouTube is a valuable hub for non-profit messages.

Kiwi organisations may not (yet) have the specific channels and benefits, but we can still participate. Try a small project — maybe some 30-second videos made on a cellphone. Experiment. Just start somewhere and see what happens. What’s to lose?

Does your NZ community group already have material on YouTube? We’d like to hear about it. Leave us a note in the Comments.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Share this post

Hide Sites