850 million people go to bed hungry each night. The World Food Program is calling for YouTube videos to help solve the problem, as reported by Tech News on ZDNet in U.N. aid agency seeks YouTube ads:

The United Nations’ food aid agency has called on budding filmmakers to help it raise awareness of hunger and bring the reality of abject poverty and suffering to the “YouTube generation.”

The World Food Program (WFP) launched a contest on Wednesday for “edgy 30- or 60-second video(s) that will make the online community buzz about global hunger,” it said.

The five best films will be posted on the WFP’s YouTube site, with the overall winner receiving a trip to one of the agency’s relief operations.

Filmmakers stand a better chance of winning if they get play on blogs or networking sites like Facebook or MySpace before the competition’s July 2008 deadline, WFP said.

For inspiration the World Food Program have posted their own YouTube video, Don’t be a pig!, on their own YouTube channel hungerbytes. The video is a rather shocking depiction of people stuffing themselves in an ‘eating contest’. They say of the competition:

The goal is to make a top rated viral video that creates a real buzz and gets people thinking about hunger.

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