If you want to reach people you need to go to where they are. And it seems that teenagers, in particular, are to be found at the social networking sites such as MySpace and Facebook, at least in the US:

[Research conducted by the Pew Internet and American Life Project] While Pew hasn’t yet focused on Twitter, it has studied the social-networking phenomenon, with which there is huge overlap. Its surveys have found that in the United States, 55 percent of all teenagers (ages 12 to 17) have social-network profiles, compared with 20 percent of all adult Internet users. Breaking it down by age, 50 percent of 18- to 29-year-olds have a profile on a social network; followed by 15 percent for those aged 30 to 49; 8 percent for those aged 50 to 64; and only 2 percent for those over 65.

[Via : [print version] The case against Twitter | CNET News.com.]

Interestingly, danah boyd has some thoughts on who goes where, and that social class may come into play:

Until recently, American teenagers were flocking to MySpace. The picture is now being blurred. Some teens are flocking to MySpace. And some teens are flocking to Facebook. Which go where gets kinda sticky, because it seems to primarily have to do with socio-economic class.

[Via : viewing American class divisions through Facebook and MySpace.]

Has anyone done any New Zealand research?

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