If you want people to read your organisation’s blog, Donor Power Blog thinks you need to tell hero stories: How to write a nonprofit blog that will be read:

The best focus for a commercial blog is “hero stories” — stories about customers who solved problems. In the nonprofit world, that would translate to stories about heroic donors. Here are some ways that might play out in your blog:

• Accounts about individual donors and what motivated them to give.
• Posts about donors encountering your work, perhaps even authored by the donors.
• Interesting accounts about your work, tied back to the generosity of donors.
• Posts that are calls to action (for donations, volunteers, advocacy, etc.) to help work in progress.

[Via : Ensure Your Nonprofit Blog Is Read | TechSoup Blog.]

I’m not entirely convinced that it would be wise to make hero stories the main focus of your blog, but I certainly think it should be a category, and one that you use often. If you have any thoughts on this, leave a comment.

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