The power of YouTube
An interesting article about an unauthorised political campaign ad that appeared on YouTube shows how powerful this medium can be.
On March 5 this year, an ad appeared on the spectacularly popular video-sharing website YouTube. … The ad, entitled Vote Different, ended by transforming the Apple logo into an O, underneath which was written: barackobama.com.
Within days, the Vote Different ad had, as the digitally savvy world likes to say, “gone viral”. It was picked up by progressive blogs, by conservative blogs, by advertising blogs - and then by the mainstream media.
As of last week, it had been seen by more than 3 million people and discussed ad infinitum, making an ad that was disseminated for free and apparently independently of a political campaign far more effective than any official ad made by the presidential candidates in the 2008 race so far.
[The ad's creator] ParkRidge47, who remained anonymous, became an instant YouTube celebrity, a poster child for the idea that anyone can have a widely heard voice.
What’s more, to create a YouTube video doesn’t require teams of scriptwriters and film-makers or thousands of dollars in expensive equipment and studio time. What it takes is an idea, a video camera and a computer with an Internet connection. And you don’t even need a video camera: YouTube videos are sometimes animated movies. Even slideshows would be a possibility.
For other example of YouTube videos you should know about, search YouTube for the Free Hugs Campaign, and Can we do something to stop the spread of teenage affluenza?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
You might like to read these posts too:
0 comments
Start the discussion by filling out the form below.
Leave a Comment