The Humane Society of the United States (HSUS) have been using the Facebook social networking site for several months now to raise funds and awareness and to build relationships. Read about it on Wild Apricot Blog: Using Facebook to spread your message.

Here’s a snippet:

What advice would you give others who want to use Facebook to advance their cause?

• Spend time on outreach and building your friend list to people who care about your issues.
• Respond to all incoming messages, discussion threads, and wall posts. Participate regularly in your group! If no one is saying anything, start a topic!
• Post your latest news and campaign info in the discussion board and save the individual messaging for breaking news and take action requests.
• Ask people to repost your events and links as notes or posted items on their profiles.
• Upload videos, photos, and events to your profile and ask people to post their related content.

The point about social networking sites, such as Facebook, is that they are about networking. Maybe you have (potential) volunteers in your organisation whose timetable is constrained, who have trouble getting out to meetings, who love the ‘people stuff’. How about asking them to monitor or take charge on a social networking site, to build your online community?

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