A study in the US has found that:

96 percent of students with online access use social networking technologies, such as chatting, text messaging, blogging, and visiting online communities such as Facebook, MySpace, and Webkinz.

and that:

Students report spending almost as much time using social network services and Web sites as they spend watching television.

[Via Web Teacher: National School Boards reports on social networking.]

I wonder if anyone's doing that kind of research in New Zealand?

It would seem a fair bet though that if you're aiming to reach younger people then you should be at least exploring social networking technologies. See the post from a few days ago: Discover the Social Web for some leads.

And if you have been exploring, what have you found? Share your thoughts in the Comments.

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