Google Earth … unveiled a new initiative to make its Google Earth geography software a more accessible tool for nonprofit organizations. … Google Earth Outreach is now live, and several downloadable layers from the program’s inaugural partners–the Global Heritage Fund, Earthwatch and Fair Trade Certified–are now available online.

…Nonprofit uses, particularly those pertaining to environmental and humanitarian causes, have proven to be one of the most prolific uses for the software. “We think that the technologies we’re developing can be an important catalyst for education, for sharing information, for advocacy, to address global and local issues that affect everyone around the world,” said Elliot Schrage, Google’s vice president of global communications and public affairs.

It was the success of the Darfur layer, which Schrage described as “an incredibly vivid, powerful way of informing people what is going on in a faraway part of the world,” that ultimately convinced the company to devote more Google Earth resources to the nonprofit initiative. “We believe that Google Earth can revolutionize the way people see the world around them,” he added.

[Via : Google Earth announces formal nonprofit initiative | Tech news blog - CNET News.com.]

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