Posts from — December 2007
It’s good enough for the Queen
The Christmas Broadcast or ‘Queen’s Speech’ for 2007 will appear on this [YouTube] channel at approximately 3pm GMT on Christmas Day.
Currently available, among other videos, the Queen’s Christmas message from 1957 in which she discusses her use of the ‘new’ medium of television, and cites it as evidence of the speed of change in society.
Listen out for the quaint ‘orfen’ and ‘lorst’.
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December 23, 2007 No Comments
Social networks are about people, not ideas
Katya Andresen reminds us in Four fundamental laws of social networking that social networks aren’t about causes, ideas, or some vague notion of bringing people together. Instead they are about allowing and helping people to find others with whom they share something:
Don’t build to a concept, build to people. People don’t look for a social network to join – they look for people like them. Networking technology is about NETWORKING – being amidst people like us – more than it’s about the tools or technology. So don’t build a network because you think you have a great concept – build a network because you have a real group of people that wants to spend time together, connecting.
…I’ll leave Ben with the last word, and it’s a good one: “Donors want a better giving experience, and social networking technology, properly used, can significantly improve this experience by making it more personal, by giving people a sense that they are a member of a community and not just a cash machine, and by enabling people to dramatically magnify their impact. …”
[Via Katya's Non-Profit Marketing Blog: Four fundamental laws of social networking.]
December 20, 2007 2 Comments
How bloggers can help you get the word out
Britt Bravo provides 10 useful and specific tips for getting bloggers to help you spread the word about your cause or issue in 10 Tips for Asking Bloggers to Write About Your Cause:
if you want to do outreach to bloggers about an issue you care about, here are a few tips
These Tips will cost you time and energy — you need to work harder than just flinging out a press release to anyone with an email address. But the same could be said about any avenue for publicity. My favourite Tip:
Bonus tip: If they write about your cause, thank them and link back to them!
The post also contains some useful links to what others have done.
December 16, 2007 1 Comment
Techniques for moderating an Online Community
Laurel Papworth posts with specific techniques: Subgroups: Moderating an Online Community. Excellent reference material.
December 15, 2007 No Comments
Encourage supporters to become activists
Priscilla Brice-Weller on working with supporters:
I think that the best way to encourage supporters to become activists is simply to ask them how they want to be more involved. Sometimes when I do this, they are honoured that I’ve asked. Other times, they apologise that they can’t help right now because of personal circumstances. Nobody has abused me yet, so I’ll remain with this strategy for now and will let you know in time how I get on!
[Via Solidariti: Levels of engagement.]
December 15, 2007 No Comments
